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OUR TEAM

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Diana F. Schulman
Owner and Founder

Diana graduated from the Fashion Institute of Technology with a degree in Advertising and Marketing Communications. Her experience in radio sales, creative marketing, management, and strategic business planning has evolved from ownership of 97.9 Bear Radio into founding The DFS Agency. As an entrepreneur, this gives Diana the keen insights to needs of small businesses. She has nearly 20 years of experience in building solid relationships with the local business community. When she’s not working, you can find her volunteering at several non-profit organizations in Eastern North Carolina (including being a board member for the Willie Stargell Foundation), in the gym working on her fitness, as well as spending time with friends, networking and being the social butterfly she is.

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Tom Shaw
Creative Director

Tom has over 15 years of experience in marketing, advertising and branding. He specializes in clean and intentional graphic design concepts that help businesses catch the eyes of their target demographic and illustrate their value in an effective manner. He has won awards for both his corporate and music industry work, and is a 2009 graduate of UNC Wilmington's Cameron School of Business as a Marketing major. Tom used to spend his free time surfing and fishing, but now he just chases his toddler around the house.

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Shelby Hudson
Director of Social Media Marketing

Shelby Hudson is a Wilmington Native with a passion for all things Social Media. Prior to joining the DFS team, Hudson attended East Carolina University where she received a Bachelor's of Science in Business Administration with a concentration in Marketing.  While she is on the early side of her career, she offers a fresh perspective and holds a natural talent in the ever changing world of Social media. Shelby specializes in content creation, social media branding, and trend forecasting. Aside from work, Shelby loves to spend her time volunteering for local animal rescues, reading, riding horses, or hunting with her dog/ best friend Ruger. 

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Tracie Wade-Cronkhite
Account Executive

Tracie is an Eastern North Carolina native. With over 25 years combined experience in sales and entertainment, Tracie has a passion for helping business owners grow their businesses. When Tracie isn’t working you can usually find her and husband Steve either boating or hanging out with friends and family. Tracie and Steve have a son in the United States Marine Corps and a daughter in the United States Space Force. 

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Beth Venne
Copywriter

Beth started behind the mic after graduating from James Madison University.  Her 30+ years of radio experience and copy writing has taken her to numerous markets (coast to coast) and into various formats. Beth’s copy writing skills and voiceovers help our clients at The DFS Agency cachieve their marketing goals. Beth and her husband have 2 sons, “…in her downtime, she likes to curl up with a good book or serve in her church..

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Lindsay Green
Graphic & Website Designer

Lindsay is an East Coast native recently back after spending several years in Colorado. She attended The Art Institute of Colorado, Rocky Mountain College of Art and Design, and finally graduated from Mesa State College with a degree in Graphic Design and minor in Fine Arts. Lindsay specializes in print design, packaging, branding, advertising, and website design with over 7 years of experience. When Lindsay isn’t on her computer you can find her on their boat, at concerts, exploring the local restaurant scene, digging for sharks teeth, laughing with friends, and learning about new endeavors like herbalism and astrology. 

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Ryan Swanson
Account Executive

Ryan is a dedicated sales specialist based on the Crystal Coast and the greater North Carolina areas. He enjoys helping people realize their business potential, and works with clients to optimize products and marketing so they can effectively grow their business. With over 15 years managing in the food and beverage industry, Ryan understands the nuances of running small local operations. He helps clients produce and leverage impactful products and services designed to keep North Carolina businesses in local hands. An avid fan of a cold beer and a good cigar, Ryan’s favorite way to enjoy life is on the water (if he would ever fix his boat), soaking up the sun on the intracoastal waterway.

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Bryan Stacy
Muralist/Illustrator

Bryan has been making art for as long as he can remember. He moved all around the country when he was young, simultaneously absorbing artistic culture from various locations until 2005 when he truly began to concentrate on honing his skills. He graduated with a BFA from Guilford College in 2009 on a Scholarship from the College Foundation of North Carolina, and currently resides and works in Wilmington, NC. When he isn't illustrating logos and painting murals for DFS, you can find him at his tattoo parlor/artist collective called Anvil & Ink.

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